Axela Technologies announces the appointment of Yisell Hernandez as Marketing Manager effective May 1st, 2018. In this position, Hernandez will work directly with the company’s executives to oversee all marketing campaigns for Axela’s suite of services and will spearhead new initiatives as it prepares to roll out new solutions for Community Associations.
“The Marketing Manager will serve as the primary liaison between our product team and our growing sales force,” said Martin Urruela, CEO of Axela Technologies. “We are very happy to bring Yisell on board in this key role and look forward to growing our client base at a time when we are adding to our product line and preparing for nationwide expansion.”
Axela understands that there is no margin for shortfalls in a condominium or HOA budget and presents community associations a suite of enterprise level solutions to resolve these issues. The company employs an innovative approach to ensure that community associations can maintain the funds needed to operate while working with owners to avoid the additional burden of excessive legal and collection costs.
“I believe that making technology human is one of the most crucial achievements that any company should strive for. While any good technology should improve the bottom line, it should also cut down on process inefficiencies and improve employee productivity,” said Hernandez. “I am excited to bring my knowledge, creativity and passion for marketing to a company that is disrupting the industry by developing innovating applications that result in savings and efficiencies to community associations across the country.”
Yisell has over 15 years of combined experience in the tech industry. She has worked at several large Multi-National companies, most recently as Program Manager at Cisco. She has held management positions at LG Electronics and Acer, where she worked hand-in-hand with Microsoft and Intel to leverage marketing partnerships. She also has extensive experience leading product and applications development – in the early 2000’s, during the dot.com era, Yisell had the opportunity to work with several pioneering internet startups. She received her BA in Advertising from Miami International University of Art and Design.
About Axela Technologies
Axela Technologies develops leading-edge software that vastly improves the collections process through automation, nearly eliminating the substantial labor costs and professional fees property managers generally incur when collecting on a delinquent account. Axela’s platform easily integrates into existing accounting software, providing end-to-end management over the recovery process. This includes identifying unit owners who are behind on payments, and recovering the accounts through a network of partnerships with cloud computing platforms, credit reporting agencies, and payment processing technologies. Axela has sought to attract and retain the best and brightest community association collection professionals in the industry across all aspects of the business, from the sales department to legal. Axela is committed to helping community association succeed; and supporting delinquent unit owners in paying their maintenance fees on time without the burden of outrageous collection costs that keep them buried in debt.